Project Brief
A Local farm store, 'The Farm Store', is introducing tote bags in-store to encourage their customers to stop using carrier bags and to be more eco-friendly. They are also hoping to attract a new, younger audience of people attracted to the healthy, green ethos of the business. They are beginning to see more young, bohemian and creative professionals around their area in the South West of England, and want to get their attention with these new bags.
They are keen on a fun, illustrated design that captures the store's vibe, but apart form that, they have left the brief open to see what the designer can come up with. This brief should be treated as a custom illustration project; the design will also be made into screen prints that they will give to their most loyal customers through a postal campaign.
You need to use the brand wording: 'The Farm Store'. They are particularly interested in having some custom, fun, quirky lettering. The goal here is to push people to be more eco-friendly; they need a design that will encourage customers to re-use their bag every day.
